rship and bad culture. After you’ve reached a certa…ve. But not acting on it as the company and the product matures, is bad leadership and bad culture. After you’ve reached a certain stage and customer volume, fixing things only when they break or changing requirements last minute before a planned release, will have a massive negative impact on your brand, your hiring and retention success and ultimately on your revenue and competitiveness:
…ut about good, consistent writing that isn’t at odds with what your audience already thinks of you. It’s about projecting an image of self that is relatable and realistic, and makes your audience see something in you that they want to see in themselves.
Authenticity should employed by social marketers as a veto principal. Every piece of messaging, every marketing strategy, or initiative, should be filtered through the idea of who your audience thinks that you are. You’ll need to be disciplined and strict in your application of the principal, or else you’ll fall short. Authenticity is excellence in marketing — you can’t allow yourself to break character.