Copywriting Challenge #1 by mad.adwoman aka Pranita Bajoria: Twitter
Many of you have joined Threads, including me. While browsing, I found a challenge by Pranita Bajoria to create a Twitter ad using an AI-generated picture. Here’s how I approached it.
People were saying that Threads copied Twitter. This sparked ideas about conversations around cheating and copying — perfect for my ad concept! So, I visited Twitter’s “About” page to understand better what they’re all about: conversation.
Inspired by this, my ad copy highlighted the ongoing talks about imitation in relation to Threads’ launch date on July 5th. But I wanted more than just words; design mattered too!
I used an online tweet generator where I inserted my copy along with the Twitter logo and username details. For extra relevance, likes, comments, and retweets were set at 5, 7, and 23 respectively as a nod to Threads’ launch date.
After generating the tweet, I used Canva to create the final design.
Here’s the final copy:
To sum up, my creative process was driven by understanding what makes Twitter unique — facilitating conversations since July 2006.
Key learning: Keep ads relatable to the brand that you’re writing for.
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