Marketing Campaigns: Real or Reel?!
The viral mascara campaign by Maybelline is actually FAKE!
Maybelline Cosmetics’ marketing team recently launched a social media video promoting its Sky High mascara in London, featuring a train on the London tube with fake lashes.
The video features a 3D mascara wand sticking out of it, causing the lashes to be sprayed onto the rubber lashes. The second half of the video shows a big lash band emerging from a building and hitting a similar set of rubber lashes over a double-decker bus.
Many viewers were amazed, wondering if it was real. It turns out; it’s all computer-generated imagery (CGI).
This is not the first time a brand has pulled off a larger-than-life marketing stunt, as seen with luxury brand JACQUEMUS’ campaign featuring bus-sized leather purses in vibrant colors like brown, pink, and orange on the Parisian streets.
The campaigns created quite a buzz online and won praise for their disruptive approach to advertising. However, the question arises whether such stunts are worth the effort since they only exist digitally and not in reality.
While Maybelline’s campaign drew a million eyeballs, it sparked a debate about authenticity.
Recently, Blissclub also posted some amazing (not real) billboard ads, but they made it clear that they were fake.
So this is a question worth asking: are the impressions worth it when the campaigns are fake, and it looks like they’re real, but they’re not real, right?
I believe that if it is about creating impact, I will do it a million times over.
PS: What do you think about Jacquemus’ campaign? Were the bags real or again, CGI?
