We hold our goals lightly, so that they represent the direction in which we want to move rather than something we must achieve.
Why not make your launch so small you can’t possibly lose? And then launch again when you have a new feature? And again and again and again?
…siness off the ground. The same way Joel built Buffer in his bedroom on the side of other projects, my co-founders and I build Girls to the Moon on weeknights, the odd early morning hour and (always) Sunday afternoon wine-and-work sessions.