Carson Kilpatrick“Fast Fashion” DTC Case Study — SHEINWe all know that “Fast Fashion” has taken the world by storm. SHEIN, founded by Chris Xu in 2008, has been at the forefront of the massive…Oct 18, 2022Oct 18, 2022
Carson KilpatrickGymshark Brand Marketing CampaignHere at Gymshark, we are putting together a two-week mini marketing campaign called “Fall to the Wall!” Our main goal is to promote…Sep 15, 2022Sep 15, 2022
Carson KilpatrickGen Z Shoppers — GymsharkOver the course of the internet’s development, shopping has become more and more convenient. Now, shoppers are able to order almost…Sep 14, 2022Sep 14, 2022
Carson KilpatrickGen Z Homeowning…When I was comparing individuals from Gen Z to Millennials and Gen X-ers, one thing stood out to me: Home-owning. As generations progress…Sep 10, 2022Sep 10, 2022