Wi-Fry is Taking Over

McDonald’s is a company, whose ads are very easy to recognize. This ad in particular takes fries and orders them in a way to look like a wifi symbol. It is clear that McDonald’s is using Pavlov’s advertising method and has a unique selling point if having wifi at all of their stores.

To begin with, McDonald’s is using Pavlov’s method of classical conditioning. Almost everyone on the planet knows what wifi is, and associates it with a positive connection with the rest of the world. McDonald’s is trying to use that to their advantage, by associating that positive sensation with their food. Their goal, is to get consumers to think about their food, whenever they need wifi. With a McDonald’s on every block, if you’re looking for a connection to the internet, you’re very likely to stop there. You might go and check your Facebook, then get some fries. It is so convenient for the modern human to have the capability, to dine while being connected to the entire world.

Overall, McDonald’s has the power to make you buy their food, just for the free wifi. This has a huge impact on our society, by tapping into brains and using our need to be connected as a weapon against us.