Why You Need an SEO Agency
Much has been said about the need for an SEO agency. Naysayers are arguing that this is just a marketing term utilized by those who want to coax money out of business owners. However, the competition in today’s companies is growing, and it is becoming more and more difficult to survive without a good SEO campaign. How so?
Imagine the Internet as a big mall, where different stores are offering the same products. There are countless stores for clothes, accessories, gadgets, and specialized items, all of them clamoring for the attention of one buyer. Now, how do you make your products stand out from the rest of your competitors? This is where having a reliable SEO agency comes in handy.
Understanding Search Engine Optimization (SEO) is critical if you want your business to succeed. When consumers want to purchase a product, they first run a search for that product using search engines. For example, if they are looking for a pet shop in Sydney, they are going to Google “pet shops in Sydney.” If your website ranks within the first 10 results (or the first page of the search engine results page, also known as SERP), the likelihood of them going to your shop for business increases.
Unfortunately, putting your business on the first page of a search query is easier said than done. As we mentioned earlier, there are countless service providers who are all appealing for the same audience. There are many things that are factored in for every website’s ranking. A good SEO agency knows all these requirements and is then in the position to propel your ranking to the first page of SERPs.
How can an agency do this? Your rankings are determined by several factors, the most significant of which is your site’s scores on a search engine. A search engine like Google has complex algorithms in place to make sure that it returns the most significant, most relevant results to a customer’s search query. To do this, a website has to be relevant to the user experience. It has to be SEO-optimized, so that a search engine can index it properly under a pertinent keyword. Your website has to have a seamless design, to further enhance the user experience. And these are just some of the basic requirements.
A reliable SEO agency is aware of these requirements, as well as has the expertise to further increase your rankings through organic searches. A search engine’s algorithm changes frequently to ensure that all the websites are prepped for organic searches, meaning to say that nobody is practicing black hat SEO or illegal techniques that are trying to circumvent the system. Through an agency, your website will be updated time and time again to keep in accordance with the latest algorithm changes, constantly prepping your website for prime SERP real estate. This then results to more visits, which turns to more conversions, and thereby more business for you.
Aside from optimizing your website, you can also ask your SEO agency to handle your social media accounts through Social Media Marketing. This is an ideal scenario where your SEO-optimized website is further prepped by SEO-optimzied social media campaigns. This then further improves your traction for a particular keyword, and improves your reputation in terms of brand retention. Your customers will then be able to correlate your name with a particular product.
To give you a better idea, let’s say for example that you are selling flowers in Sydney. Since there are many flowershops in the area, you turned to an agency to help boost your rankings. This agency then revamped your website so that its keywords are centered towards your targeted customers. You also asked the SEO agency to handle your social media accounts, and they started posting blogs, status updates, and putting up microsites with your keywords. In short, the web is then saturated with your frequent social media updates and your rankings continued to go up. You saw a significant increase in your business, as more and more Sydney residents have associated your website with flowers as your ads on social media and search engines follow them around. Your business grew significantly, all thanks to a credible SEO agency.
Original Post — https://cmsit.com.au/seo/2016/04/14/need-seo-agency/