6 Ways To Make a Lasting Impression On Your Customers (With Your Website)
Whether you have a small business already running or want to start one, these tips will help you have an easy functioning website your consumers will want to come back for more. We always apply these strategies with every website we take on and found it had a positive engagement increase of 25%.
1. Have a really nice home page
Do you notice that every website has something in common on their homepage? It’s an overall theme and image that speaks to you. Make sure to showcase your latest sale/promotion at the very top.
It is more and more important to be showcasing your best product/promotion on your homepage above the fold. Statistics have proven that you have 7 seconds to woo your website visitor into an action.
With this in mind, make sure that your homepage automatically speaks to your ideal customer’s pain points. Provide a solution to this right away. Your website banner is a great spot for this information as it is above the fold and the first your customer will see out of all your content.
Make it compelling enough that they do not have a choice but to click that button.
2. Make your about page represent who you are and what you do.
Your about page is the second page any web visitor will always go to. With so many companies and businesses opening up everyday, your about page is a great way for you to set yourself apart. An about page is where people will come to find out more about who you are and what you do. You want a personal touch to this about page and the story of how your business came to be. But be sure to avoid making common mistakes like not explaining your business well. Take a page from our book. In our own about page, we made sure to add our own personal touch but still explain how we can help our clients.
Keep in mind, your about page is for you to sell the idea about your brand and you as a business owner. Customers are more inclined to purchase from businesses and companies that they believe in and trust. Provide this to them and you are guaranteed to earn their sale.
Mistakes people make on about pages — c/o of katelyn brooke
3. Organize your website pages so customers can find the content more easily.
Your pages should act like a restaurant menu. Most menus are divided into categories and subcategories and your web pages should do the same. It is also best practice to think about the user experience. Less clicks, more conversions.
When categorizing content on your website, make sure to think of how many clicks the customer will have to do to reach their desired content. We all know time is money, so make sure that it is easy and seamless for your customer to get to the content they need.
Think of your web design not as a portfolio of your content but a hub for everything related to your business. Website categorization helps you guide your customer throughout their user journey. Use it as a tool to allow them to find relevant content what they are initially looking for. It is a great way to upsell them on different products or services.
4. Don’t let footer space become dead space.
The footer should contain information for all your other social media. You should have a link or image that brings them to: Facebook, Instagram, Twitter, Pinterest, etc.
Customers expect to see a contact page in the header (see the next point) but also in the footer as well. It could just be a simple button.
5. Always include a contact page so people can contact you.
The contact page is crucial for any new or existing customers to reach out to you. After educating about your product or service throughout your site, a curious customer will want to contact you.
Having forms are a great way to have customers fill out information and see what they are sending before submitting. Make sure you make it easy for them to contact you as well.
It is also good practice to provide either a contact form or a call-to-action on each page of your website design. This allows your customer to contact you without leaving the page. Don’t give them a reason to not contact you by making it easy for them to do so.
6. Create a press page or “As Seen In” if you have been featured anywhere.
Everyone loves celebrities and following trends. Most purchasing decisions are influenced by what celebrities or influencers are promoting. If a blogger, youtuber, local business or someone of influence has used your product or service positively — you want the world to know about it.
This page is a great way for your customers to really believe you have a great product and that others are also talking about it. It provides social proof about your business and we can’t disregard that social proof is a big driving factor in our purchasing decision.
On top of creating a press page, think about picking your top brands you’ve worked with or have been in featured in to showcase on your homepage. Have this just in case they do not reach your press page. At least, this way you are able to provide social proof as part of your first impression to your ideal customer.
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