Chris NeedhamHow LIV Golf can stop sucking and actually revolutionize golfHere’s a blank sheet of paper. Now write down all the things a new sports league could do to to attract a global audience. The enemy? The…Mar 7Mar 7
Chris NeedhamShould Pickleball rebrand or stick with its silly name?I love everything about Pickleball. I love the hard hits, the goofy dinking, the impossible third shot drops. I love chatting to new…Feb 20Feb 20
Chris NeedhamFour brand lessons learned while shopping for magical, frozen croissantsHow Trader Joe’s became a beloved brandMar 11, 2020Mar 11, 2020
Chris NeedhamFrom corporate America to driving Mayor Pete around IowaI came to Iowa to volunteer for Mayor Pete and to feel useful again.Jan 29, 2020Jan 29, 2020
Chris NeedhamBridging the Divide Between the CMO and the CIOCreating a unified customer experience requires a shared tool for unearthing consumer insight. Jan 20, 2014Jan 20, 2014
Chris NeedhamWhat if the Container Store helped you organize your investments?Dec 23, 2013Dec 23, 2013
Chris Needham5 Brand Truths Inspired by “Words with Friends”Or how I justify the time suckDec 22, 2013Dec 22, 2013