Glossary Week 1
The circulation of information, but on a much larger scale than communication alone. This information may be transmitted through any communication medium, and can reach a large audience. This decentralized process includes mass news, information and entertainment; and, due to the prominence of the internet in modern society, provides large accessibility and interactivity among users. Historically, the term mass communication was used to describe one-way information transmission to a large synonymous group. Now, mass communication also describes communication between large amounts of individuals.
The following billboard demonstrates mass communication as an advert, because the information (Snapchat ad) is transmitted through a medium (billboard) and can reach a large audience- of cars driving by.
When a trending news story is published on the Facebook page of a news site, and users are able to comment, like, share, or react to the news; thus interacting with it.