After developing loyalty programs for direct-to-consumer lifestyle brands, Co:Create’s Director of Business Development, Audrey O’Regan, joined the team to bring the future of loyalty into web3. Read on for Audrey’s exclusive POV on the evolution of loyalty programs and what strategies to consider when creating web3 loyalty campaigns. — Brands + Technology = Always Evolving The relationship between brands and customers is constantly evolving. From the solely brick-and-mortar era to the rise of e-commerce into the direct-to-consumer age of aesthetically-curated, millennial-friendly Instagram feeds, how brands are built continues to change, as does how they can attract new audiences and nurture existing supporters.