
…tutorial, Clash uses more than a few well designed habit loops to bring people back. In Hooked, Nir Eyal describes these habit loops as (1) trigger, (2) action, (3) reward, (4) investment29. The trigger gets a user’s attention with something external (a notification) or internal (an in-…
or on…n. This could be a problem if they didn’t work so hard to make the onboarding flow smooth and easy. When a new user joins the game, they’re immediately sent into a tutorial. However, unlike some of the “swipe right for page two” tutorials that just tell you stuff, the Clash tutorial actually talks you through your first building, first army, and first battle. I will never understand why so many apps still use boring interstitials for onboarding (I always skip them) rather than building an interactive flow.