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Code and Theory

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Code and Theory

The Future of Prompt Engineering: Evolution or Extinction?

The rise of increasingly sophisticated AI models like GPT-4, LLaMA and beyond has given birth to an entire field known as prompt…

Jan 22

The Future of Prompt Engineering: Evolution or Extinction?

Jan 22

Published in
Code and Theory

Create With Conviction, Says Instrument’s Laurel Burton

Instrument CEO Laurel Burton shares why brands should learn to navigate the speed of change, her POV on the future of work and why breaking…

Jan 13

Create With Conviction, Says Instrument’s Laurel Burton

Jan 13

Brands, Don’t Water Down Your Messaging

Code and Theory Director of Brand Strategy Laura Casinelli shares why clients should focus on collaborative partnerships and embrace…

Dec 18, 2024

Brands, Don’t Water Down Your Messaging

Dec 18, 2024

Published in
Code and Theory

Crushed or Crowned? Nike Shows Why Brands Need to Take More Risks

Brand safety is never guaranteed. Every move you make can spark a cultural response, good or bad. Apple’s recent iPad Pro campaign with the…

Nov 14, 2024

Crushed or Crowned? Nike Shows Why Brands Need to Take More Risks

Nov 14, 2024

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Code and Theory

Need to Know: 9 Top Takeaways From Web Summit’s Corporate Innovation Summit

Innovators from the world’s most visionary companies gathered yesterday at the invite-only Corporate Innovation Summit ahead of Web Summit…

Nov 12, 2024

Need to Know: 9 Top Takeaways From Web Summit’s Corporate Innovation Summit

Nov 12, 2024

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Code and Theory

Building With AI: Inside the Creation of the ContextLens

In software engineering, it’s rare that you get to do something that has truly never been done before. At times you might be able to attack…

Nov 4, 2024

Building With AI: Inside the Creation of the ContextLens

Nov 4, 2024

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Code and Theory

Where the Financial Industry Is Heading and Why It Matters

Code and Theory Head of Strategic Accounts Sam Chotiner shares three ways the financial services sector is changing and what business…

Oct 29, 2024

Where the Financial Industry Is Heading and Why It Matters

Oct 29, 2024

Published in
Code and Theory

Four Snapshots From the Future, Compliments of the Gartner IT Symposium

Gartner held its largest event of the year, the IT Symposium, in sunny Orlando this week, replete with a buyout of EPCOT for all attendees…

Oct 25, 2024

Four Snapshots From the Future, Compliments of the Gartner IT Symposium

Oct 25, 2024

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Code and Theory

Mobile’s Next Breakthrough Is Coming. How to Prepare

Code and Theory Head of Engineering and Mobile Srinidhi Mirmira Rao shares tips for staying grounded as the industry transforms and what…

Oct 23, 2024

Mobile’s Next Breakthrough Is Coming. How to Prepare

Oct 23, 2024

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Code and Theory

Adobe MAX 2024: Creativity Without Limits

Code and Theory Chief Creative Officer Craig Elimeliah shares four takeaways that will have a massive impact on executives this year.

Oct 16, 2024

Adobe MAX 2024: Creativity Without Limits

Oct 16, 2024

Code and Theory

Code and Theory

Code and Theory is a leading, technology-first creative agency. It is the only with a balance of 50% creative and 50% engineers at scale.

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