Hugo & Hoby: How one company created an entire sustainable furniture business ecosystem
Inspired by their grandfathers, Hugo & Hoby’s founders created a sustainable furniture brand centered around quality craftsmanship and environmental responsibility. Both Hugo Kukelhaus (grandfather to co-founder Fred) and Hobart “Hoby” Young (co-founder Ben’s grandfather) were seasoned craftsmen. They were also were passionate about community and the environment. Their story is a huge part of what makes Hugo & Hoby so unique.
ABOUT HUGO & HOBY
Hugo & Hoby is a modern brand with old-world values, creating handcrafted, sustainable furniture that’s made to last. They craft products that truly honor their origin.
This brand takes inspiration from a time when it mattered to make something that lasts. A time when people considered furniture an investment to be passed down for generations.
Hugo & Hoby’s down-to-earth approach is also reflected in their sustainable practices. Considering themselves stewards of the environment, they only work with local materials. If that’s not possible, they source their wood as close to the final destination as possible. It’s one of the many reasons we love having them as a client!
Their recent project with Yale University is an amazing demonstration of this. Although it was a massive project, Hugo & Hoby source the materials locally, reducing their carbon footprint and lumber impact.
Quality craftsmanship, community, and sustainability are all woven into the tapestry of this brand.
THE POWER OF SUSTAINABLE FURNITURE DESIGN
More and more people are waking up to the importance of living in environmentally mindful ways. This includes being more intentional about the way we manufacture and consume furniture products. Why build homes with furniture that takes shelter away from endangered species while contributing to environmental degradation?
The truth is, we need sustainable design for the sustainability of the human race. Thus, the goal of sustainable furniture design is to follow environmentally-friendly practices. This includes crafting furniture from recycled, upcycled, or salvaged materials. It also means sourcing materials as close to the location as possible.
Sustainable furniture design recognizes that if we don’t practice responsible manufacturing now, we won’t have a planet to call home in a few years. And as Hugo & Hoby have shown, it is possible to turn salvaged wood into designer furniture.
This team doesn’t have to travel far to source their materials either, keeping their carbon footprint low. By producing high-quality furniture that’s made to last instead of ending up in landfills Hugo & Hoby ensure that your bespoke pieces will last for generations.
They also prioritize those who make their products. These are artisans who pay meticulous attention to detail at every step of the process. The end product is finely crafted, functional furniture made by a community, to be cherished for a lifetime.
HOW SUSTAINABLE FURNITURE CAN CHANGE THE WORLD
There’s a big resurgence of hand-made, sustainable, and locally sourced goods around the world. It’s a revolution that is helping ensure that customers no longer have to sacrifice convenience and value for quality.
It allows consumers to support local craftsmen while making well-crafted products more accessible. It’s remarkable to own a piece of furniture crafted with real passion.
Now, there are different kinds of sustainable furniture. From pieces made using recycled, post-consumer materials to furniture that’s made exclusively from salvaged, locally-sourced wood. Hugo & Hoby fall under the latter category and their commitment to sustainable furniture design helps create a cleaner, greener and better world.
What’s more, Hugo & Hoby want to ensure a sustainable future for their business and the environment. In addition to using salvaged wood, they donate to environmental non-profit 1% for the Planet. Through this incredible organization, they’ve planted over 11,000 trees.
This keeps the circle of life going for the creatures who call the forest home. It also ensures that future crafters have more than enough timber to work with.
GIVING SALVAGED MATERIALS A NEW LIFE THROUGH SUSTAINABLE FURNITURE
This incredible company is proof that you don’t have to sacrifice environmental integrity to create things that last. That’s why we’re so proud to call Hugo & Hoby our clients and we’re excited to contribute to their growth.
On our journey to emailing for a sustainable world, it’s very important for us to work with brands that share our values. Our goal is to ensure the success of companies and brands that want to make the world a better place. If that sounds like you, give us a call. We’d love to help you get your business the recognition it deserves.
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