HubSpot Academy

As part of HubSpot Academy, you gain access to a wealth of knowledge and skills that are essential to implementing effective business strategies. As a result, you will be able to implement your business strategy in a much more skillful, knowledgeable and effective way.

In this blog we will read about the following:

1. What is HubSpot Academy?
2. Pros and cons of HubSpot Academy
3. Benefits of HubSpot Academy
4. Popular courses
5. Newly launched courses
6. Reputation/Reviews of the HubSpot Academy

What Is HubSpot Academy?

HubSpot Academy is a worldwide leader when it comes to inbound marketing, sales, and customer service. Since its launch in 2012, HubSpot Academy’s sole mission has been to transform the way people and businesses grow by offering online training that meets the needs of the digital age. They provide online courses, projects, certifications and software training. The courses are curated by HubSpot experts and are free of cost.

Course topics include inbound market optimization, revenue operations, youtube and social media marketing etc. We will discuss these a little further on in this blog post, so stay tuned.

Pros and Cons of the HubSpot Academy

Pros of HubSpot

• To determine your level of learning, there are basic courses available, as well as quizzes and tests you can take to determine what level you are at. It can be called deep learning of the topic.
• You can resume your course from where you left off at whatever time that is convenient to you.
• Learning is hassle-free because each course is divided into short videos.
• A team of highly qualified, experienced professionals, trainers, and tech leaders creates the courses.

Cons of HubSpot

• Deep learning however, can be very time-consuming and not efficient for faster results.
• Each course focuses on a different topic, such as inbound marketing, social marketing, SEO, content marketing, email marketing, and inbound sales.
• HubSpot offers courses in a limited number of languages.
• Well-explained courses from a theoretical perspective.

Scope for betterment

• HubSpot has more room for other courses so it should take up the opportunity that is knocking on their door. ( reference to point no. 2 in cons )
• HubSpot can offer courses in more languages. ( reference to point no. 3 in cons )
• HubSpot can make their courses more practical than mainly theoretical. ( reference to point no. 4 in cons )

Benefits of the Certified Programs

1. Free Courses And Certification

HubSpot offers their customers about 24 core courses taught by specialists at absolutely no cost. You receive high-quality instructional stuff at no additional cost! To me, this appears to be a win-win situation.

2. In-depth Lessons On Inbound Marketing

HubSpot has paved its way into inbound marketing and so it makes sense that they have In-depth lessons on the same topic. HubSpot Academy reaches out to you through narrative videos instead of long elaborate notes which thereby make it easier to and faster to cover up the dynamics of these topics.

3. Regular Assessments

To be confident that you have truly grasped the subject, you must regularly test yourself. These assessments not only help you refresh your memory but they also help you rectify any deficiencies, which prevents you from making a mistake.

More information about HubSpot certifications may be found HERE

Popular Courses Offered By HubSpot Academy

The Academy provides roughly 24 courses on the website. They are divided into four groups. They are as follows:

1. Marketing Courses

1. Automation
2. Content Marketing
3. Email Marketing
4. Inbound Marketing
5. Lead Generation
6. Reporting & Performance
7. Search Engine Optimization
8. Social Media
9. Web Design

2. Sales Courses

1. Contact Management
2. Inbound Sales
3. Sales Enablement

3. Customer Service Courses

1. Contact Management
2. Inbound Services

4. Content Management Courses

1. Web Design, Development & Privacy

Latest Launches in the HubSpot Academy

Marketers must stay up to date with the newest business trends, and HubSpot has always assisted us in doing so. The HubSpot experts ensure that learners receive correct and accurate study material.

1. Delighting Customers with Content Marketing

5 videos, 35 min

2. Inbound Marketing Optimization

7 lessons 26 videos 8 quizzes 4 hours

3. LinkedIn Marketing for Business

3 lessons, 10 videos, 3 quizzes, 1:21 hours

4. Revenue Operations

9 lessons, 32 videos, 9 quizzes, 5:10 hours

Reputation Of HubSpot Academy

Over 165,000 individuals have utilised and benefited from the digital learning platform, making it one of the most reliable platforms in today’s date.

Various universities have adopted the courses provided by HubSpot and thus have become HubSpot educational partners. Some of them are listed below:

1. Universidad Tecmilenio
2. Ulster University
3. Universidad Sergio Arboleda
4. Howard University
5. Louisiana State University
6. New York University
7. The University of New Hampshire
8. Wayne State University
9. Florida International University
10. Morgan State University

Rating and Reviews

Source: G2.com

To read more reviews by people who have already used the HubSpot Academy you can visit the G2 website.