Is HubSpot Integration A Benefit Or A Disadvantage?
Developed in 2006, HubSpot is the ideal tool for the expansion of your business. HubSpot allows you to integrate or connect your business with other software solutions resulting in increased efficiency and a fantastic customer experience.
HubSpot integration is the process of connecting the HubSpot platform with other APIs, which helps them share data and functionality.
The Benefits You Can Derive From Integrating Your Business
Let’s start with the benefits:
The most important advantage of integrating is that it improves your HubSpot’s capability. You no longer need to switch between multiple applications, which saves time and allows you to rely on a single source of data and information, avoiding confusion. As a result, your business grows overall. With its use, decision-making can be more informed and appropriate. The customer experience improves, and an omnichannel approach is implemented. Integrating also allows the sales and marketing teams to work more efficiently and effectively. HubSpot’s feature of integrating the business with other productivity applications makes it simple for any business, large or small to use.
Consider the following scenario: if you have an upcoming project, HubSpot can automatically update all relevant information on all integrated applications such as Google Calendar, Zoom Schedule, Slack Status, and so on.
Why Does Your Company Require Integration?
To answer this question, let us first list the issues that businesses face in their day-to-day dealings:
They have a lot of traffic, but no or very few conversions.
Even if conversions occur, it is difficult to keep them on the site indefinitely.
What steps can be taken to ensure that the customer has a positive user experience that keeps them coming back for more?
How to keep track of the user’s activities and essentially figure out what drew them to leads?
How to determine whether the company’s actions are being recognized by users and having a positive impact? The most common is that we send emails to potential customers on a regular basis, but they go unread or unnoticed.
All of the above questions have the same answer: Integrating the company’s operations with other software platforms. It will not only improve efficiency but also adds completeness to your company. Everything can be analyzed, and decision-making becomes more informed and data-driven. Perhaps you can also gain a better understanding of what else needs to be done.
A Multifaceted strategy
The next advantage is that HubSpot never limits you to the type of integration you want your business to have. Despite the fact that HubSpot provides numerous integrations in the HubSpot marketplace, we can still select the integration that we want. For example, the popular instant messaging app WhatsApp can be integrated with your HubSpot using the custom integration feature. Similarly, custom content integrations can meet all of your content requirements. After all, is said and done, it may appear difficult to implement custom integration, and it will be beneficial to hire a HubSpot expert to implement automation and efficiency.
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What Do You Sacrifice For Integration?
As we all know, Every rose has its thorns, and every advantage has some hidden negatives. Similarly, the benefits of integration are accompanied by the aforementioned drawbacks.
Data quality must be sacrificed- when we have multiple duplicates, stale data, and missing information, we need to have a strong set of rules to check for data validation; otherwise, we will have to compromise data quality.
There is also the possibility of data collisions- when dealing with multiple data sets, we must be certain which one is the most up-to-date and appropriate; otherwise, data collisions will occur.
One must deal with unsubscription issues- if a person has recently unsubscribed from you and the information is only updated on some of the channels, and emails are still being sent from your company to the person as a result, you are doing more harm than good.
One must also sacrifice privacy and safety- make sure that data is transmitted only after it has been encrypted; otherwise sensitive personal information may be transmitted.
How To Determine Whether HubSpot Integration Is Beneficial Or Not
There is a well-known saying that goes as follows:
“When you have collected all the facts and fears and made your decision, turn off all your feats and go ahead.”
In our case, we examined both the pros and cons, and clearly, if we go by the majority, we can conclude that HubSpot integration is beneficial and should be done to get the most out of your business with HubSpot’s help and support.
