There are countless ways to market a brand and each way has a crucial role to play in the larger scheme of things. Each marketing medium has its own unique qualities, that invariably lead to the singular outcome of gains. …


Last address by the PM gave India a new slogan — “Vocal for Local”, a narrative to give our local brands a boost and to encourage entrepreneurs at all stages to work towards making India self-reliant. …


How many customers will I get after running this branding campaign? How many followers will increase in a month if I start posting daily? How many people will see my ad if I spend this amount on branding?

This is what goes in the minds of many companies when they…


One of the biggest lessons COVID-19 has taught us is that life is unpredictable. As recent as 3 months back, none of us expected to be in the middle of a global pandemic, let alone the changes in normal life that have come with it. …


Time is what we’ve longed for and change is what we’ve lacked. The 21-day lockdown has definitely distressed us and our respective businesses recently. But does this mean we have absolutely no hope left? Not at all!

In fact, this is finally, the right opportunity for you to work on…


Personal Branding is all about authenticity and execution. Don’t we all love to call ourselves an original version? And how we wish, the world to discover who we are and what our story is someday. But how will they find you until you put yourself out there!

Personal Branding is…


The world around us may not be as bustling as we may expect it to be. …


Let’s us just get one thing out there, email newsletters are definitely not a thing of the past. In fact, they do for your business what social media marketing alone cannot do. They help you reach your clientele on a more personal level and give you the freedom to tell…


Newsletters — do you think they are “promotional or too boring”? Well, it’s time to change the way you think about this time proven channel that is a cost-effective way to build a loyal and sticky client base. When you hear someone say ‘Newsletters are often the life force of…


If you think that branding efforts end with business branding, then what you are about to read next will make you re-think the same. As of today, personal branding for company founders or its leaders be it (CEOs, CMOs, COOs or CTO or senior management people) is a crucial part…

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