What are the different editions of Salesforce Pardot?
Salesforce Pardot offers four different editions: Growth, Plus, Advanced, and Premium. Each edition offers a different set of features and pricing.
Growth Edition
The Growth Edition is the most affordable edition of Pardot. It is designed for small businesses with up to 10,000 contacts. The Growth Edition includes the following features:
- Email marketing
- Landing pages
- Lead nurturing
- Lead scoring
- Reporting and analytics
Plus Edition
The Plus Edition is the most popular edition of Pardot. It is designed for businesses of all sizes with up to 10,000 contacts. The Plus Edition includes all of the features of the Growth Edition, plus the following features:
- A/B testing
- Dynamic content
- Social marketing
- Salesforce integration
- Custom reporting and analytics
Advanced Edition
The Advanced Edition is designed for medium-sized businesses with up to 75,000 contacts. The Advanced Edition includes all of the features of the Plus Edition, plus the following features:
- Business units
- Salesforce Engage integration
- Custom user roles and permissions
- Dedicated IP address
- B2B Marketing Analytics Plus
Premium Edition
The Premium Edition is designed for large enterprises with over 75,000 contacts. The Premium Edition includes all of the features of the Advanced Edition, plus the following features:
- Higher prospect record limit
- Predictive analytics and personalized product support
Which edition is right for you?
The best edition of Pardot for your business will depend on your specific needs and budget. If you are a small business with up to 10,000 contacts, then the Growth Edition is a good option. If you are a business of any size with up to 10,000 contacts, then the Plus Edition is a good option. If you are a medium-sized business with up to 75,000 contacts, then the Advanced Edition is a good option. If you are a large enterprise with over 75,000 contacts, then the Premium Edition is a good option.
Conclusion
Salesforce Pardot offers four different editions to meet the needs of businesses of all sizes. If you are looking for a powerful marketing automation platform, then Pardot is a great option to consider.
