Your Favorite Business Tools with Lens

Companies often tell me that they are not interested in reinventing how they do business with their customers, and I 100% agree. That’s why Lens builds technology with software integration in mind. We deploy new tools every week that give you the power to subscribe to customer data even in the world of well-established business tools. Our goal is to improve data relationships between businesses and their customers, not make the process more difficult. To date, we deployed tools that make working with Marketo, Salesforce, and MailChimp a breeze. These are precisely the services that our customers use daily to fulfill orders, contact customers for technical help, and send out marketing material via email.
We can’t guarantee the software privacy and security of the platforms we integrate with, but we can ensure that when Lens users change or revoke their data, these platforms reflect these changes too. By syncing these platforms with Lens, we ensure that businesses get data accuracy, and individuals enforce control around their data. This ethic is how you build a quality data relationship with your customers.
Our latest, fully automatic Lens integration is with the MailChimp API. Why? Because at Lens, we use this integration on our mylens.io website to subscribe to our customers. We see lots of irony in the data and privacy space, but you can be rest-assured that Lens builds on Lens! As a result, we benefit from great marketing tools like MailChimp, but we also ensure that we have 100% accurate data 100% of the time.
Additionally, we offer our customers more than just an “unsubscribe” button, something much more powerful: the ability to revoke. Sure, our customers can use the traditional “unsubscribe” button if they want, but their data will still be on MailChimp’s servers. If they genuinely want to disappear from the platform, it is as easy as revoking their Lens from the Lens Dashboard. Never before has it been possible for customers to control the digital profile in this manner.
We realize that the internet changes quickly, especially for those trying to run a business. My team and I spend countless hours handpicking technologies that are robust, secure, and private. We then craft state-of-the-art systems with these technologies that are easy to use and provide an enormous amount of value in terms of data quality that benefits both the enterprise and the individual. Are you interested in being part of the data revolution? Make sure to share your Lens with us at mylens.io to learn more about how you can improve data quality.
