Published in Z Innovation·May 29, 2020Designing for Decisions: SharetankHow we used behavioural design mechanics to shape our customer’s decision-making process Imagine sitting in traffic on a Friday afternoon (for some of us still working from home, it really will have to be an exercise in imagination). As you eye the dashboard’s fuel gauge, you wonder if it’s worth…Innovation9 min readInnovation9 min read
Published in Z Innovation·Feb 18, 2020Stepping on the pedal to get off the gasIntroducing our newest initiative at Z Energy, Carbon Count — Just like many of you, I am working on how and where I reduce my carbon footprint. My partner and I, along with our three young children, have a 3-bedroom house we rent almost an hour away from work, own many devices, consume thousands of kWh of energy per year…4 min read4 min read
Published in Z Innovation·Mar 14, 2019Designing for what mattersHow design and innovation can influence products, platforms, and the wider ecosystem. — Here at Z Energy, we’ve evaluated our efforts as innovation catalysts over the past year. We measure not only our activity but also our impact. This begs the question, how might we design in line with our stated purpose: “Solving for what matters for a moving world”?Design11 min readDesign11 min read
Jun 15, 2018The Delights and Woes of Travel CXLong flights are really draining. I’m currently sitting at my gate on my layover in Bangkok, heading to Berlin for Tech Open Air. I have two stories to share regarding boarding pass customer experience that I’d like to share. I didn’t have to ask. I knew before I arrived for my flight I had a…Travel2 min readTravel2 min read
Published in Z Innovation·Jan 10, 2018Designing for Change: FastlaneHow we’re attempting to alter our customer’s routines through the design of Fastlane. — “The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.” — Charles Duhigg, The Power of Habit Last month, the innovation team that I work with at Z Energy released Fastlane at 9 trial sites around New Zealand — a new way of…Innovation10 min readInnovation10 min read
Nov 12, 2017The Google Pixel Buds will change your relationship with headphones.Over the course of human existence, our relationship with technology has always evolved. Headphones are no different. I believe that we are entering an era where headphones are an instrument for information. Thanks to the newest innovations by Google, Pixel Buds are going to change our relationship with headphones. — Headphones5 min readHeadphones5 min read
Published in Trade Me Blog·Aug 2, 2017Embracing customer intimacy at Trade MeCustomer intimacy isn’t a new idea. In fact, startups can’t stay in business without it. But when a company starts maturing and scaling, sometimes it loses sight of the customer in favour of feature delivery or shareholder growth. …UX6 min readUX6 min read
Published in Mahalo Design Digest·May 6, 201708: Navigating through the mazeWe are all busy people—we’re busy with work, our kids (hey, I had a new baby this week!), and the perils of life. In this issue of Mahalo Design Digest, I’ll link to a handful of articles published in the past weeks around designing more efficiently, cutting corners, and making…Design5 min readDesign5 min read
Published in Mahalo Design Digest·Apr 21, 201707: The underlying thread of design.In Mahalo Design Digest #07, we’ll look at recent musings on the role of the designer in organisations and businesses. First, we have an awesome response to “Who is the designer?”, …Design4 min readDesign4 min read
Published in Mahalo Design Digest·Apr 6, 201706: An hour of modern product design.We’ll look at four broad areas of product design: Process, psychology, motion, and typography. Granted, there are over 14,000 words waiting to be read, mulled over, and debated in the posts below. If you add in all the extra links and distractions, it’s nearly a novel’s worth of study. I…Design5 min readDesign5 min read
