Do you know the brand content I’d love to read? A company who turns all of your original constraints into their strategy. Why not write about your competitors? I may be the only person, but I’d certainly read “Why Our Product Might Not Be For You” as a blog post on a company site.
Fantastic piece, Justin Cox 🍩. I recently recommended to a sales team that they go and study comedy as a way to write better cold emails — an idea that came to me while watching Comedians In Cars.
I’m hoping Tim Allen and Sacha Baron Cohen are on the next season.
That’s why I found Ballmer’s comments so interesting — you’d think the pressure as CEO of Microsoft would be unrivalled. I think we can do a much better job in the corporate world of taking pressure off. The days of faux-fear tactics are done, and leaders that act like 1980s Wall Street bosses will soon be phased out…if they’re not already.