COFFEE & CODED Female Founders Series: #2 Chantel George
Meet Chantel George. Chantel is the Founder & CEO of Sistas In Sales Inc., a community for women of color in sales positions. Previously, she has had senior-level positions at Yelp, Justworks, and Dataminr within their sales organization. She has also created and executed Diversity & Inclusion programs at her previous companies and in her commitment to professionalism and diversity is a proud member of Alpha Kappa Alpha Sorority, Incorporated and NAMIC.
Find out why we’re so inspired by her. Check out her story below!
Home Base: New York, NY
Title: Founder & CEO, Sistas In Sales
Founding Date: 2018
Fav Podcast: Still Processing
Hero: My dad.
From Chantel’s Perspective:
What Inspired You to Start Sistas In Sales?
“I created Sistas in Sales because I noticed a deficiency when it came to women of color in professional sales positions. I recognized due to lack of education around how lucrative sales could be, in addition to women of color not being able to get their foot in the door. I’m looking to change that with my organization. I believe there is power in numbers and by connecting women of color in sales positions all over the country, together we are changing the narrative and highlighting a successful career track within sales.”
What Was Your Biggest Challenge Your First Year?
“[Committing to] the legal structure and making it an LLC because I was unsure if I wanted to go all the way. Taking a leap of faith and going all the way was pricey and scary, but it was important, because I wanted this [community] to be more than something that just exists from time to time.”
What Advice Would You Give to New Entrepreneurs?
“I have two pieces of advice.”
- “Build it and they will come. If there is no other company doing it, it will resonate with someone.”
- “Invest in yourself and your business and don’t skimp on the important things like the business plan or website. If you really commit to building the foundation, the people will find you.”