Persuasive Design

The Fresh Start Effect: How to use new beginnings to persuade others.

New beginnings encourage people to pursue their goals. You can leverage this tendency to persuade users to buy your products and services.

One of the many emails from Headspace that I had been getting.

According to the fresh-start effect, people are more likely to take action towards a goal after temporal landmarks that represent new beginnings.

https://cdn-images-1.medium.com/max/1600/1*NQ6-xL2j0qeZ6NtMCpdR4w.png

All of my past failures are from last year and I can think, “Those are not me. That’s old me. That’s not new me. New me isn’t going to make these mistakes.”

— The Power of Moments

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