When Brain Training Makes you More Productive
There are many ways to define productivity. We usually define as the measure of efficiency of a specific work or production. The ratio between outputs to inputs.
The real question is in reality not so much how do you define productivity but how you measure it. If you produce bottles in a plant, it is relatively easy to track productivity over time. You simply measure how many bottles you produce with a similar cost structure in a given period of time. You can then see how this ratio changes with the different adjustments you do here and there.
If we turn our attention to the “immaterial” economy, it becomes much more tricky. How do you measure productivity here? how do you assess the productivity of a designer or a marketer for example? Am I a good and productive designer because I can create a large number of designs in a minimum amount of time? The answer is obviously no!
As we can see, productivity here does no longer depend only about the efficiency that one can do a task but also with the effectiveness this task brings to the overall result.The challenge in measuring productivity becomes a question of which variables to include and during which period of time.
So how do we go about that? how do measure the productivity of a design? Should we try to understand the “ponderation” this design brings to our value equation, our sales and try to compute a measure of its effectiveness which could then be translated to the productivity of the designer? This is an extremely hard thing to do. First, because it is hard to measure accurately this “ponderation”. Most of the time, you can only make a rough estimate. Secondly, because you might not consider important external factors which could change your calculation. You are mostly not aware of them.Third, because this takes a lot of time and might not be the best use of your time.There are many other factors which limit further your ability to measure “immaterial” productivity.
The issue is that in general, what gets measured gets managed.if you don’t measure this productivity, you can’t manage it.You can’t improve it.
There is no simple solution to this challenge. Only different techniques you can use to try to see what works best. One obviously is testing. By continuously testing new approach and formats, you can get a sense of what seem to make a change and what doesn’t. What seems important and what is not. It’s an iterative and often long process.
A second “solution” is experience. People who have gone through a particular problem several times can usually help point out what really makes someone or something productive. The caveat to this is that experience is based on the past and therefore could limit the number of “fresh” avenues one could foresee. There is good and bad in experience but it can help you go through certain steps faster.
The third solution is training. Training will not only help nurture skills which are important to be more productive but can also help you challenge your mind to always seek for new solutions. Simply put, you can train yourself to be conscious and aware of your own productivity and therefore act on it. This is the most “personal” solution. In order to do this effectively (and efficiently), you need your brain to be sharp. You need to work on your cognitive skills such as your concentration and attention. You need to be able to focus on what is important. What makes a difference.
Brain training can help here. By using a scientifically validated brain training software such as CogniFit, you can work on those important abilities and improve your capacity. You can understand where you stand right now and what can be done. This offers you new perspectives while at the same time help to keep your brain healthy. CogniFit also offers a cognitive professional tool for professionals interested in helping others improve their cognition.
Our quest for productivity leads us to the conclusion that in the “immaterial” economy, productivity becomes personal. Not only others can help you become better and more effective at what you do but that there is also a need to look for productivity improvements within yourself. It is hard but at the same exciting. This power is in your brain.