Sandwich market size will grow at a CAGR of 5.50% from 2023–2030

Cognitive Market Research
8 min readFeb 27, 2024

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According to Cognitive Market Research, The Global Sandwich market will grow at a compound annual growth rate (CAGR) of 5.50% from 2023 to 2030.

  • The demand for sandwiches is rising due to the convenient and eco-friendly packaging options.
  • Demand for fresh sandwiches remains higher in the sandwich market.
  • The non-vegetarian category held the highest sandwich market revenue share in 2023.
  • North America will continue to lead, whereas the European sandwich market will experience the strongest growth until 2030.

Sandwich Market Report 2024 Description

Introduction of The Sandwich Market

The changes in consumer lifestyles, rising health awareness among consumers, creation of new and innovative sandwich recipes by chefs, a wide range of bread options, popularity of international cuisine, increasing number of individuals adopting vegan and vegetarian diets, growth of the food service industry, rise in e-commerce and delivery services, effective marketing campaigns, promotions, and collaborations with influencers or celebrities, regions have their sandwich preferences and tastes, convenient and eco-friendly packaging options, advanced food processing technologies and food safety regulations are the main factors driving the growth of Sandwich market.

For instance, in January 2020, the Subway Group launched Chhota Sub. This 4-inch-mini submarine sandwich is available in Hara Bhara Kebab and Corn and Pea’s flavors as vegetarian options and Chicken Slice and Egg and Cheese as non-vegetarian options.

Increasing Advertising and Marketing Campaigns to Provide Viable Market Output

A significant market driver for Sandwich has been increasing advertising and marketing campaigns. As businesses intensify their promotional efforts, consumer awareness and interest in sandwiches are rising. These campaigns leverage various platforms, from traditional advertising to social media, to showcase the diverse range of sandwiches available and highlight their appeal in taste, convenience, and customization.

For instance, Jimmy John Franchisor has numerous collaborations and is also a sponsor in racing sports, such as NASCAR, to enhance and promote the brand /image and reputation.

Through engaging advertisements and compelling marketing strategies, companies are effectively reaching a wider audience and creating a stronger demand for sandwiches. This growing interest, in turn, propels the market forward, fostering innovation, expanding product offerings, and ultimately driving higher sales and profitability within the global sandwich industry.

  • Launch of New Variants of Sandwiches by Companies to Propel Market Growth

The market for sandwiches has undergone a revolution because of the launch of new variants of sandwiches by companies. These innovative offerings cater to evolving consumer tastes and preferences. Companies are investing in research and development to introduce various sandwich options, incorporating various ingredients, flavors, and culinary influences. By regularly introducing new variants, these companies keep consumers engaged and excited about their products, leading to increased sales and market growth.

For instance, in March 2020, Subway announced the launch of new vegan cheese-filled sandwiches in Brazil.

Additionally, launching new sandwich options often aligns with health and wellness trends, accommodating dietary requirements and offering healthier alternatives, appealing to a broader customer base. This dynamic approach ensures that the sandwich market remains vibrant and competitive in meeting the ever-changing demands of consumers.

Market Dynamics of the Sandwich

  • Strict Government Regulations on Food Ingredients to Hinder Market Growth

The constraints of strict government regulations on food ingredients constrain the Sandwich market. These regulations often impose stringent standards for ingredient sourcing, processing, and labeling, making it challenging for manufacturers to introduce new and unique sandwich options. Additionally, the need to constantly monitor and adjust ingredient formulations to meet evolving standards can create further hurdles. Consequently, the sandwich industry may need help to adapt to changing consumer preferences and dietary trends due to the restrictive nature of these government-imposed rules.

Impact of COVID–19 on the Sandwich Market

The social distancing measures and lockdowns led to a decline in dine-in and on-the-go consumption, affecting sandwich shops and fast-food chains. Many consumers turned to home preparation, boosting bread sales, deli meats, and condiments. Supply chain disruptions also affected the availability of certain ingredients. However, as restrictions eased, the market showed signs of recovery with an increased demand for convenience and takeout options. The pandemic accelerated trends like online ordering and contactless delivery pushing the industry to adapt to changing consumer preferences and prioritize safety measures.

We have various report editions of Sandwich Market Report 2024, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample of Sandwich Market Report 2024 PDF/Online Access.

Top Companies Market Share in Sandwich Market Report 2024 Industry: (In no particular order of Rank)

  • Digital Management LLC
  • Focus Brands LLC
  • Greencore Group Plc
  • Greggs Plc
  • Jimmy Johns Franchisor SPV LLC
  • McDonald Corp.
  • Pret A Manger
  • Quiznos Sandwiches Inc.
  • Starbucks Corp.
  • The Subway Group
  • The Wendys Co.
  • Tyson Foods Inc.
  • Wawa Inc.
  • WHAT A SANDWICH
  • YUM Brands Inc.
  • Roly Poly Franchise System
  • Jersey Mikes Franchise Systems In

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile from Sandwich Market Report 2024 for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we can check the data availability in our database and provide you the confirmation or include it in the final deliverables..

Competitive Landscape of the Sandwich Market

The market for Sandwich has a very intense competitive environment. Regional and local sandwich shops also contribute to the market’s competitive landscape, catering to specific tastes and preferences. Innovation in ingredients and presentation remains a key driver of competition, with a focus on health-conscious and customizable options.

Sandwich Industry News

  • October 2022: Kingspan Group acquired Invespanel. Invespanel is a mineral wool-based sandwich panel producer. The company’s product portfolio of panels includes extruded polystyrene (XPS) and expanded polystyrene (EPS)-core refrigeration panels. Invespanel continually develops new panels for various applications. Such an acquisition would help the company to make a strong product portfolio.
  • December 2020: ArcelorMittal Construction acquired a Llentab company. The acquisition included the Kungshamn panel production line in Sweden, which produces mineral wool (MiWo) panels for steel buildings. This acquisition would help the company increase its manufacturing capability in the region.

Sandwich Market Report 2024 Analysis

Global Sandwich Market Report 2024 talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Sandwich Market Report 2024 Industry growth. Sandwich Market Report 2024 has been segmented with the help of its Type, Product , and others. Sandwich Market Report 2024 analysis helps to understand key industry segments and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.

Sandwich Type Segment Analysis

According to Cognitive Market Research, non-vegetarians are the most extensively used product in the Sandwich market. These typically include meat-based fillings, such as chicken, beef, turkey, ham, or seafood. These sandwiches offer a diverse range of flavors, textures, and cultural influences, making them popular among consumers who enjoy savory and protein-rich options. Classic examples include the (bacon, lettuce, and tomato), turkey club, and the traditional ham and cheese.

The Sandwich for vegetarian offering ranks second in usage. These are designed for individuals who prefer plant-based options. They utilize fresh vegetables, cheeses, tofu, and various spreads to create delicious and healthy alternatives. Vegetarian sandwiches cater to the growing demand for meatless and vegan choices, appealing to health-conscious consumers and those with dietary restrictions. Some popular examples include caprese, roasted vegetables, and hummus wraps.

  • Non-vegetarian
  • Vegetarian

Sandwich Product Segment Analysis

According to Cognitive Market Research, fresh sandwiches is the item that is utilized the most frequently in the market for Sandwich. It comprises sandwiches made to order or freshly prepared on-site. Fresh sandwiches are highly customizable, offering a wide variety of bread, fillings, and toppings. They cater to consumers seeking a personalized and immediate dining experience. They are commonly found in cafes, delis, and restaurants, allowing customers to choose their ingredients and enjoy a made-to-order meal. Fresh sandwiches are perceived as a healthier and more artisanal option due to their use of fresh ingredients.

Pre-packaged Sandwiches are the second-most used product. These are prepared in advance, packaged, and sold in stores or vending machines. Pre-packaged sandwiches are convenient for on-the-go consumers who value portability and longer shelf life. They are often found in convenience stores, supermarkets, and airports. This segment offers consistency in taste and convenience, making it a popular choice for busy individuals.

  • Fresh Sandwiches
  • Pre-packaged Sandwiches

In terms of revenue, the North American Sandwich Market share was 38% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 38% of the global revenue due to several variables. The North American region dominates the market for sandwiches. The growing health consciousness drives demand for healthier sandwich alternatives, including wraps and salads. The market also reflects regional culinary influences, such as Mexican tortas and Canadian poutine sandwiches, making it a thriving and evolving segment of the food industry. According to Cognitive Market Research, due to its significant economic size and diversified population, the United States is anticipated to hold a strong position in the North American area. Coastal regions, such as the Northeast and West Coast, favor artisanal and gourmet offerings, while the South and Midwest prefer traditional, comfort-driven sandwiches. Urban centers lean towards trendy, health-conscious options, while rural areas may gravitate towards more classic, hearty choices.

The region’s strong presence of established brands and a focus on premium and artisanal offerings create a considerable demand for Sandwich, which promotes global trade and business growth. Countries like the UK and France lead in sandwich consumption, preferring traditional fillings and innovative ingredients. In contrast, Eastern Europe experiences a growing market driven by changing consumer preferences and an influx of international fast-food chains. Health-conscious choices and customizable options are gaining popularity across the continent, reflecting evolving consumer tastes.

The current report Scope analyzes Sandwich Market Report 2024 on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

  • North America (United States, Canada, Mexico)
  • Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
  • Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
  • South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
  • Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

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