The launch of a new season from CANAL+’s “Original Creation” catalog is usually an opportunity to organize a VIP event with a screening of the first episode. Guests, including producers, talent, partners, press and advertisers are invited to a VIP venue in Paris… the perfect occasion for everyone to get…
Editorial constraints, paid plateform strategy… the traditional TV industry presents big disappointment for web creators. Conversely the online plateforms now increase their constraints on distribution. A new opportunity for broadcasters.
Note : based on French market and French television industry.
Published on “Les Annales des Mines — N° 6 —…
