But here’s the thing. You can’t help Uber build Greyball during the day, or help Palantir design databases to round up immigrants as your main gig, and then buy ethics offsets by doing a non-profit side hustle. We need you to work ethically during that day job much more than we need you working with that non-profit.
As designers, developers, engineers, or whatever you call yourself these days, you need to realize that there is an ethical component to what we do. And it’s more important than ever to exercise that judgement. It’s not optional. It’s not something you adapt to the ethics, or lack thereof, of your employer, and it’s not something you can save for a side hustle.
We were asking the wrong questions. This is a classic trap. We spent so much time selecting the right potato for the ad that we never stopped to question whether a potato would convey the essential brand experience of Cards Against Humanity.