Project Proposal: Three Wise Words

Three Words. One. Two. Three.

Tommy Keough, an Athens graphic designer and musician, created the Three Wise Words campaign. Three Wise Words commenced in 2014, in which Tommy sought to discover what advice his friends and familes would give if said advice had to be consolidated to three words. After listeing to the advice and a small piece of the advice givers story, Tommy creates a design which attempts to embody the spirit of those three words.

In this project, I desire to investigate Three Wise Words to illuminate Tommy’s heart for the campaign, the effects it has on those who have participated, and the challenge it presents to my audience. Through personal interview’s with Tommy and different members of the community who have participated, this documentary will encapcilate the Three Wise Words campaign.

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