ColetteinReelevant postsPersonalization vs. individualization: if no one had to choose?Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of…Sep 11, 2019Sep 11, 2019
ColetteinReelevant postsA/B testing emails: good or bad idea?The famous AB test! The Holy Grail of the marketer, this reflex to test the performance of a CTA color or a product visual. By grasping…Sep 5, 2019Sep 5, 2019