Hi Colette, saw your article linked from Adam’s newsletter - nice work.
Justin Fibich
1

Hey Justin — sounds like you’re starting to talk about multi-touch attribution. You’re absolutely right that Branch tracks through last-click, this is only a snapshot of the dataset, rather than encompassing the entire user journey. If you wanted to track through multi-touch, then you would need to use a mobile partner (like Apsalar!).

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