Recently we published a new Sunrise/Sunset on whitney.org by American Artist, called Looted. …

*Author’s note: I’ve been sitting on a half-finished draft of this for too long, and while I know this is a bit of an odd time to share, I have very little else to do. …

I can’t tell if you QR codes are dead, undead, or if they never died in the first place, but I can tell you we’ve been trialing them at the Whitney Museum of American Art over the last year. Anecdotally, everybody familiar with what QR codes are seems to have…

Google analytics was not built for the arts. Most of the time that’s fine: as a museum we still care about all kinds of standard metrics. Pageviews still matter, session behavior matters, referrals matter, ecommerce matters, and when we need something specific to our platform or its extensions we can…

Changing user behavior through supportive content — A few months ago we launched a new visit planning feature on whitney.org. Varyingly referred to internally as “Today at the Whitney” or “What’s on Today”, this feature came about after a conversation with a number of our colleagues in Visitor Services around our Plan Your Visit and Events calendar…

A lot has changed about whitney.org over the last year. This includes the entire platform underpinning the site, and a number of major usability and user interface improvements, from reworked navigation, to new mobile experiences for audio and video, to the incorporation of outside voices in our exhibition content. And…

A tale of museum data in the year 2016 — Interning with MoMA’s Digital Media department is great. Building a dashboard to track metrics across the museum is really complicated. Both of these statements are true, which is the kind of authoritative certainty I strive for in data analytics. …