Dimensions of Museum Data

Google analytics was not built for the arts. Most of the time that’s fine: as a museum we still care about all…

Answering the question “what’s on today?”

Changing user behavior through supportive content

Experimenting with what works

A lot has changed about whitney.org over the last year. This includes the entire platform underpinning the site, and a number of major usability and user interface improvements, from reworked navigation, to new mobile experiences for audio and video, to the incorporation of…