The Ultimate Guide to Getting the Best Deal on a Diamond Engagement Ring

Little known tips to make the most of your big purchase.

Colin Keeley
7 min readDec 23, 2018

With a purchase as big as a diamond engagement ring I did a tremendous amount of research to figure out how exactly to get the best deal. Since this is a one time purchase for me, it felt like a waste not to share all my research with my fellow guys out there.

Here is your guide for getting the most for you money when diamond engagement ring shopping.

Where to Buy

This is where your largest savings will come from.

$$$$$

Avoid chains and local stores. I support local businesses when I can, but you would have to be insane to buy a diamond ring locally. Local jewelers have high overhead (inventory, salespeople, physical storefronts, etc.) and have to jack up the price on the same stones to stay in business. Online is the way to go.

I heard that the resale value of diamonds is low so I looked for used / second-hand rings, but they really aren’t any cheaper. There is a funny site named “I Do Now I Don’t” for no longer wanted rings, but…

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