A reason for Medium membership?

Beyond “trying to force a new model” and “reacquaint us with the meaning of value” there hasn’t been much in the way of a concrete reason as to why people should pay their $5 a month.

Even Ev Williams’ rallying cry of “we’ll be able to pay people to make better content” was criticised as being particularly vague.

No one has been able to come up with a truly compelling argument for Medium membership.

Until now!

Tony Stubblebine has explained in one post what so many have, so far, been unable to do and it’s well worth a read.

His argument is this:

  • content producers are usually trying to sell you stuff
  • therefore you only get the basics because they’re holding back
  • but Medium members have already paid
  • and Medium has already paid the producers
  • so the producers no longer need to convert you from reader to customer

If the need to convert is removed then better content can be provided upfront without needing to sign up to an email list or get premium access to another site.

If you are in any doubt about the potential value and rationale of membership I urge you to read the post and see if you also have a “lightbulb moment!”

I think he’s on to something.

I recorded a quick microcast episode with some extra thoughts — only three and a half minutes long.

Like what you’ve read? Why not check out the whole blog, including microposts.
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Sonant Thoughts” directly via RSS or on iTunes.

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