Colleen B. Higgs
Sep 4, 2018 · 1 min read

Yes! People buy to solve internal problems or be rid of obstacles. Makeup is about feeling better about yourself. Lawn care is about keeping up with the neighbors (one of Donald Miller’s examples). What’s in it for them needs to be communicated quickly and succinctly. Great article!

    Colleen B. Higgs

    Written by

    Finds parenting advice in business podcasts. Tackles multiple major life transitions at once. Learning to Live Well, Right Where We Are — colleenhiggs.com

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