15. Retweets, favourites and shares are arbitrary and the wrong reasons to create. This is your work, not an overly-filtered selfie. You should be doing it because you love it. When you look back on your writing in 5, 10, 15 years’ time, you won’t be obsessing over page views, you’ll just be glad you did it. Trust me.
12. Elizabeth Gilbert discusses the concept of ‘creative entitlement’ in her brilliant book, Big Magic. In short, your own reasons to create are reason enough. Do whatever brings you to life. Follow your own fascinations. Create whatever causes you to feel alive. The rest will take care of itself.