“Opportunity cost” is one of those terms you may have heard dropped by a fancy suit with an expensive haircut divulging the seven steps to become the CEO of your own herbal supplements company from home in a ninety second clip that you just couldn’t seem to summon the will to scroll past because you sorta daydreamed through the first twenty-eight seconds and then felt too invested to do anything else but see it through to the end. And while it can be tricky to grasp as a business concept (especially if expressed exclusively in terms of pricing essential oil cartons), sometimes a problem presents itself in a way that it is only solvable by grappling with this intangible topic.

Collin Cierlak

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store