Alex CollmerWhy I’ve Decided to Race a HorseRecently a lot of people have been asking me why I’ve decided to race a horse. Well, multiple horses actually. It’d be easy to simply quote…Aug 24, 2021Aug 24, 2021
Alex CollmerThe Power of ‘And’As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and…Feb 14, 2020Feb 14, 2020
Alex CollmerWhat Archimedes Can Teach Us About Marketing TransformationArchimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s…Jan 14, 2020Jan 14, 2020
Alex CollmerBetter, Faster, Cheaper. Sure, but how?We all agree better, faster, cheaper is an attractive proposition. But this is one of those things that’s really easy to say, and very…Sep 26, 2019Sep 26, 2019
Alex CollmerEvolving Creativity for the BetterAs is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight…Nov 21, 2018Nov 21, 2018
Alex CollmerAn Operating System for the In-House MovementLast week I wrote about the tension between the Old Agency model and the emerging New Agency model. New agencies have smartly recognized…May 22, 2018May 22, 2018
Alex CollmerSir Martin Eyes a ComebackEver the overachiever, Adweek reported yesterday that Sir Martin Sorrell is eyeing a comeback. In roughly the same amount of time it takes…May 10, 2018May 10, 2018
Alex CollmerThe Big Short(form)Looking back at big historical events, they often look painfully obvious when viewed through the lens of modern narrative. In 1913, as the…May 19, 2017May 19, 2017
Alex CollmerThe Shot Heard Round the (Media) WorldThe news this week that Facebook is beginning to test mid-roll advertising in video content from publishers is potentially game-changing…Jan 12, 2017Jan 12, 2017
Alex CollmerWhat Are You Going To Do About It?The world is sick right now. Infected by fear. Fear of shifting demographics. Fear of an uncertain future. Fear of changing economic…Jul 9, 2016Jul 9, 2016