Colm Britton

A policemen sees a drunk searching for something under a streetlight and asks what the drunk man has lost. He says he lost his keys and they both look under the streetlight together. After a few minutes the policeman asks if he is sure he lost them here, and the drunk replies “no”. The policeman asks “Then why are you searching here?” and the drunk replies “This is where the light is.”

…nology platforms mature, customer expectations grow and Service Design makes inroads into business; the job will be to join existing sub-services into holistic offerings, rather than designing new ones from scratch. All from scratch stuff will go to boutique start-ups by the way, who rarely and uniquely combine bu…

…at I was doing at first — basically it was like my own grown-up version of banging blocks together. I started mulling on questions like, Why do people love Pinterest? What makes our product unique? What’s our personality? What are we all about?