Another promising area of NLP application in BI is sentiment analysis — the use of natural language processing techniques to extract subjective information from a piece of text, also known as Opinion Mining. This method is already being widely used by brands to reflect customer sentiment, and determine if the social media buzz around their marketing campaigns is positive or negative.
How Can Natural Language Processing Change Business Intelligence?
Michael Rumiancaŭ
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It is not only wildly used but also easily available with services like:

  • MonkeyLearn (disclaimer: I work here)
  • IBM watson
  • Google
  • AWS
  • Lexalytics
  • And many more

Would love to hear your thoughts about this products in your next post!

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