Do you own a business that has a physical location and serves a certain geographical area, encompassing multiple cities and/or communities? If so, you probably cannot survive in today’s online market without concentrating on improving your Local SEO. It’s an important part of getting found by local customers and dominating the local market.
Let’s begin by differentiating Local SEO from Organic (unpaid) SEO. Local SEO has a geographical component which organic SEO does not necessarily have. It is the practice of building signals of relevance around a specific location; a brick-and-mortar business. …
In the online world of today, word-of-mouth and personal recommendations now have more impact than they did even a decade ago. With all the review sites available to consumers, it’s easy for them to rate a business and provide testimonials. That can be good or downright horrific in the way it impacts your SEO, especially for local businesses.
In a survey conducted by Bright Local in 2016, the following results were revealed: