Standing in Line

for an Apple

The color and the shape


If you are living in the western world and you’re alive, you probably witnessed, or at least heard of, the nearly-annual announcement of Apple’s new products.


“The biggest advancement in history of iPhone” Tim Cook

It seems like every time Apple launches a new product, weather it’s a device or a software, a large community of developers and designers are going to re-adjust their work schedule accordingly.

As a designer I admire the never-ending need for innovation and perfection. Therefor I embrace those Apple changes in design, in ux and of course in code (though my fellow developers would most likely disagree with me).

On the recent september 9th event, we were introduced to several products: The iPhone 6, the iPhone 6+, the Apple Watch and the iOS 8.

Millions of gadget enthusiasts and Apple fans around the world waited to see what the culture changing company will bring next. Thousands internet websites, web blogs and magazines tried to guess what is it going to be.

One of many Apple memes that washed the web after the event.

Millions were disappointed.

Apple, the company that revolutionised our lives, 1st with the iPod and 2nd with the iPhone and iPad, didn’t quite succeed to replicate its greatness.

The most appealing new products are the iPhone 6 plus and the Apple watch.

New by the apple

The iPhone 6 plus, which claims its freshness from its large resolution screen, was longtime expected among Apple customers.
“Do I need a bigger hand for this?”

The iPhone 6 plus, which claims its freshness from its large resolution screen, was longtime expected among Apple customers. While its’ powerful competitor Samsung revealed a couple of phone devices with such screen resolution 2 years ago, this was a quite disappointing for them. Other than that, Apple introduced strong hardware and performance improvements as well as new UX and technological features such as Apple Pay.

Wearable iPhone

The Apple watch was introduced as a game changer in the field of wearable devices. It claims to be the best one of its kind compared to others such as Moto 360 watch, etc. The hyper-sensitive touch screen, as well as the smart use of the watch crown as a navigation handler, brings the smart watches category to a new level. Alongside a beautiful physical design and some interesting ux and ui solutions, a new development platform was just created. On the downside, the watch lacks of rational charging experience since it requires dependency on an external charging device. Moreover, having such watch is possible only if you have an iPhone.

The hyper-sensitive touch screen, as well as the smart use of the watch crown as a navigation handler, brings the smart watches category to a new level.
“We’re not that excited, but we’ll buy it anyway”.

Apple’s effect on the western digital consumers of our time is quite amazing. Having people clapping hands or standing in lines for devices purchasing is a scene I didn’t think I would ever witness. As most of my colleagues say, “we’re not that excited, but we’ll buy it anyway”.

Nevertheless, I want to believe it’s not the metal or glass finishing they’re clapping their hands to. I think It’s the imagination. The idea of reaching the unreachable, the attention to details, the persistence of making something perfect and of course being part of the unavoidable progress of the world.

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