Oct 19, 2020How Social Media Can Grow Your Pet BusinessSelling pet supplies and services online can be a challenge for businesses that aren’t sure how to maximize their reach. But there’s great news for those in the pets industry! Most of your target market can already be found on two of the biggest online spaces, Facebook and Instagram. And…Pet Industry4 min read
Oct 6, 20203 Ways Craft Businesses are Using Facebook Live to Sell MoreHave you heard how some very clever arts & crafts retailers and sewing shops are using Facebook Live to sell crafts and craft supplies online? Yep, while a host of craft businesses are only starting to see the value in social media, some small but mighty craft stores are already…Crafting4 min read
Oct 6, 2020Boutique Tips: Holiday Marketing MasteryCommentSold is proud to present a guest blog by our friends at the Boutique Hub. Here are some holiday retail tips courtesy from the founder herself, Ashley Alderson. The Holidays are coming! Are you ready? As boutique owners, we often focus on making everyone else’s holiday enjoyable and we forget…Retail Industry7 min read
Sep 30, 2020Interview with the Experts: Advice for Holiday Retail Prep2020 has been a strange year, to say the least, especially in the world of retail. With COVID-19 changing the way that consumers shop, retailers need to be ready to double down on digital and find ways to stand out in a sea of online businesses. But where to start? …Black Friday5 min read
Aug 20, 20204 Reasons Why Your Business Needs an Email ListWhether you’re a brand new online business or a brick-and-mortar business looking to bring your store online, building an email list is one of the first essential steps you should take. Why? An email list is a list of people who offer their email address in exchange for receiving information…Email Marketing4 min read
Jul 13, 20207 Simple Tips to Improve Your Product PhotographyWhen it comes to selling online, product images are undoubtedly the most vital defining factor in your success. Shoppers are quick to make snap judgments about the quality of your inventory and your brand’s trustworthiness. Poorly photographed items are easily overlooked, causing retailers to miss out on sales. And stock…Ecommerce9 min read
Jul 7, 2020How to Create the Perfect Launch Screen for Your Mobile AppImagine that an eager shopper downloads your app for the first time. As they tap your app icon from their home screen, the screen fills with a page with your brand’s iconic imagery- a logo, a look, a feel. A launch screen, also known as a splash screen, is the…Ecommerce5 min read
Jun 16, 2020How Wholesalers Use CommentSold to Sell to Retailers in Facebook GroupsMeeting your target market and engaging with them on a personal level is difficult to do when tradeshows aren’t on the calendar and showrooms are shuttered. What then? Cold calls and password-protected websites are not enough to grow a wholesale business these days. Wholesalers need to be resourceful to reach…Wholesale5 min read
Jun 4, 2020The Benefits of Social Selling for WholesalersYou’ve probably seen firsthand how powerful social commerce is for the retail industry. These days, it’s easy to stumble upon a Facebook Live sale or posts urging customers to comment “sold” to shop. Eager shoppers add items to their carts, carry on conversations with the retailers and fellow customers, and…Wholesale Clothing4 min read
May 21, 2020How Wholesale Businesses Can Use Facebook Groups to Make SalesYou’ve heard all about how social commerce is the next big thing to help retailers market to new customers, build customer relationships, and generate more revenue. Is there a way to make it work for wholesale? …Social Commerce4 min read