Viasport is an advertising based sport news service with over 500k visitors every month. Viasport is owned by media giant MTG and has the Nordic rights to a large number of premium sports content like Premier League, Champions League, NHL, NFL, PGA Tour and many others.

For us the journey started with a meeting in april 2014. Like many other digital products the project grew from its original scope which was to create the UX and design for Viasport Rio Olympics 2016 project.


At Common Ground we help small and large companies design great digital services that people use in their everyday lives. During the last years, we have been part of the team at Länsförsäkringar transforming their digital services. In September 2016, the first release of the logged in web pages was rolled out. Here are some thoughts on the role of design.

Länsförsäkringar is not your traditional centralized company. They have a more than 150-year history in insurance with local companies all over Sweden joining forces and later on adding banking and retirement savings insurances to their offering (and more). …


Here are our most interesting finds from our week at SXSW Interactive 2016 in Austin. This is not a summary or trend report of all that was going on, just a personal wrap-up from the perspective of us as user experience designers with curious minds.

Conversational UI

We had the luck of listening to a great panel talk (they are usually quite terrible!) called “Get the Message! The Rise of Conversational UI”. There has been some buzz around conversational UIs with for example Facebook’s experiment with the virtual assistant M, the shopping assistant Operator and virtual health coach Lark. On the panel…


Generations of children have grown up with SF (Swedish Film Industry) and their cinemas. Everyone can recognize the signature tune, just as instinctively as the melody of the ice cream truck approaching.

Do you know Pippi Longstocking? Then you know SF!

Our first meeting with SF turned out to be about something different than cinemas. A brand new streaming service called SF Kids Play was in the making. Completely dedicated to children.

We have designed a few streaming services before. But never before designed one that allows the children to sit in the driver’s seat.

The importance of an isolated…

Common Ground

Swedish UX Design Studio. www.commonground.se

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