Women Art Collectors and Entrepreneurs are the future of the Fine Arts market
Bank of America’s US Trust branch recently published a study that points out women as the growing force of the Fine Arts market. More and more women become Art Collectors but also entrepreneurs, changing the future of the Fine Arts market.
The gender gap in Art collecting is shrinking
As the largest private wealth-management firms in the United States, US Trust collects a tremendous amount of data regarding the high-net-worth individuals who decided to entrust them with the management of their money. In its latest report, figures show that in 2018 women represent 36% of the Collectors which is a significant rise of 16% in a year. Even though male Collectors still represent 64% of the people included in the study, the growing presence of women in collecting Art is a fact. Indeed, according to Evan Beard who is the head of US Trust’s National Arts Services division in an interview she gave to Robb Report:
“Women have more control of their financial life than ever, at least in the U.S. where we have found that women are the primary or equal income earner in 4 out of 10 households; half of them entered their relationships with more assets than their partners (…). Just in the past couple of years, we have been making more Art loans to women, which now make up about 15% of our loans, and we expect the upward trend to continue.”
The study also includes an interesting part about the Millennials. Read Art-Trope’s dedicated article to learn more.
Women Art entrepreneurs: from Collecting Art to redefining the Fine Arts market
The Start-Ups’ boom of the 21st century has been significantly changing the way we live in several sectors. Even though the Fine Arts market hasn’t experienced any structural change yet, technology resulted in a potential bigger and broader audience most likely to buy and collect Art differently. It offers infinite possibilities to brilliant entrepreneurs. In that field, women are also on the rise. Consultant, Coach and Women Leadership Ambassador Dominique Barreau recently published an interview in Forbes Magazine of Art entrepreneurs Julie Abissegué who founded Art Design Africa. This online Art gallery specializes in contemporary Art from Africa or inspired by African culture. Defining herself as an “Artivist”, she wants to highlight the modern and dynamic creation of the African continent. The company’s acronym ADA means “transmission” in the Béti language. Many projects are emerging to facilitate the connection between the Fine Arts market and its new audience.
Meet Virginie Tison, Founder of Art-Trope, the New Generation of Artists Agency
Being a contemporary Artist requires many sacrifices with no certainty of reaching the top of the ladder someday. Low incomes, difficulties to approach exhibition spaces, the necessity to control one’s image on social media, millions of Artists lack of resources to succeed. Even the ones who do succeed by exhibiting in different museums and galleries and by selling their Artworks to auctions and important Collectors are found generally and increasingly outside of the Fine Arts market. Virginie Tison, who also was an independent painter during many years both in Paris and New York City, was confronted to such difficulties. After 8 years of dedicated experience, research and experimentation in the Fine Arts market in New York and Paris, Virginie Tison founded Art-Trope, the New Generation of Artists Agency that provides worldwide Artists with quality services adapted to their needs to master and develop their international artistic career on the long-term. In doing so, Art-Trope also makes sure Collectors secure their investment and buy Art they love.
“Painting was my life and Art-Trope took its place naturally as the unique solution for Artists who wish to live from their Artwork. I know nothing else that solves the problems of international artistic career management in a long-term” says Virginie Tison.
For more information, visit our website at www.art-trope.com