Could you even pretend this was an article rather than a marketing exercise.
Every second phrase is ‘because four square is so smart’.
If you want to pretend you are genuinely interested in conclusions from the data save the boosterism to the last paragraphs.
Because of your blatant advertising from the start of the article I had reservations throughout — not least that you did have the intelligence to workout the midyear boost was probably err — Valentines day?
If you are going to dress up a press release as reportage you have to pretend a journalistic tone at least to the end of the article.