Essential Ways to Improve Your Website’s Bounce Rate

The goal of any website is to ultimately persuade your visitors to convert into paying customers or clients. If you’ve been having a difficult time turning website traffic into qualified leads and acquiring more clients, there’s a chance your bounce rate is too high.

If you’ve been searching for ways to improve your bounce rate, you’ve come to the right place.

LET’S FIND OUT

What Is a Bounce Rate?

Your bounce rate refers to the percentage of visitors who enter your website and leave it without continuing to browse through other pages on your site.

Bounce rates are an important metric to track because they provide valuable insight into what pages on your site are most beneficial to your users. Pages that you thought were important may have a high bounce rate, which means you should reconsider your website’s layout, formatting, or content.

High bounce rates suggest visitors leaving quickly, needing possible content or user experience improvements, but consider other metrics for further insights

What Is a Good Bounce Rate?

There isn’t a hard-and-fast rule about what is considered to be a good bounce rate. Companies generally aim for a bounce rate of less than 40 percent. Bounce rates north of 55–65 percent mean your website could be improved significantly.

“Good” bounce rates depend on many factors, such as the type of website it is, the industry, your business goals, and so many other moving parts.

How to Improve Your Bounce Rate

Finding a team that will work with your individual business needs can help set your company up for success. Work with your web developer to consider some of the following common ways to improve your bounce rate.

1. Check Your Page Speed Score

Simply put, the faster your website loads, the better your bounce rate will be. Improve your Google page speed in a variety of ways; reduce redirects, leverage browser caching, optimize images, and many more.

Checking website speed is crucial to enhance user experience, reduce bounce rates, improve rankings, and optimize overall performance

2. Check Cumulative Layout Shift

Cumulative layout shift (CCL) is a metric tracking your website’s visual stability — it refers to unexpected layout shifts that disrupt the user’s experience. Strive to have a CCL score of less than 0.1 to keep a positive user experience that can help improve your bounce rate. If necessary, work with your web developer on how to fix the CCL on your website.

3. Check Largest Contentful Paint

The largest contentful paint (LCP) measures the point during the page load timeline that pinpoints the time it took for the page’s main content to load. A fast LCP helps convince users that the content is useful despite not all of it loading.

4. Be Mobile Friendly

The world is more on the go than ever. Mobile bounce rates used to be around 60 percent, but as more sites become mobile-friendly, their bounce rates are improving.

5. Improve Your Content’s Readability

Keep all website content easy for the reader to digest. Short, simple sentences and the proper formatting hierarchy can help you improve user experience and improve the bounce rate.

6. Avoid Outdated Information in Your Blog

Your blog should be an updated, timely resource for your customers. Keep all blog information updated and accurate, and be mindful that quality blog content will help answer a question for the reader.

7. Set Up an Easy Contact Form

An easy contact form on a website improves user experience, enhances communication, generates leads, and boosts conversion rates

The easiest, most straightforward part of your website should be the contact form. Make it simple for users to get in touch with you via your website.

8. Add Suitable Media to Your Pages

Additions such as relevant videos and personable photos can bring value to your website and increase the chances of conversion.

How Can You Improve Your Bounce Rate?

There are a variety of strategies that you can implement into your web design to help reduce bounce rate, but nearly all of them revolve around high-quality website content.

Creating a content strategy and working with an editorial manager can help gradually increase the amount of time a user spends on your site. Consistently being mindful of your bounce rate and taking strides to improve it will go a long way in improving your ROI.

Conclusion

If you’d like assistance in evaluating your current website content and developing a sound strategy on how to reduce your bounce rate, lean on us at Comrade. With years of experience helping to optimize websites and boost conversion rates, your team is in great hands.

Give us a call or reach out to us online today for a free marketing audit.