Not quite a title that would make sense to many none Market Researchers! Do you use Sawtooth? and have you build conjoint shelfs with it before? If so, then read on. We will look at how you can create better research stimulus that will be far superior to any other…

As you probably have experienced. Creating Virtual Shelfs can be a quite the challenge. The problem! Current solutions for creating virtual shelf simulations are many: Costly with prices ranging in the 10s of thousands in some cases Time to setup takes weeks Revisions are fraught with difficulties as client and stakeholders battle…

How to develop and Concept test packaging ideas using the online concept test application. Working on concept development in packaging research, brands and agencies alike, can utilise online evaluation platform, to gather critical feedback about aspects of the design and its features. The problem a number of brands / agencies…

The aim of this article is to help in understand how to use 3D technology for improving the radially speeding up the concept development process. Virtual Prototyping is now made possible online, and not restricted to expensive custom applications. …

In this article, I hope to provide you with some pointers to help you with solving your funding needs when running your own start-up. …

In this article, we hope to talk a little about how we develop applications for Brands and research agencies looking to use a specific application in marketing and research projects. Some of the clients require 2D solutions and some 3D ones. …

POSM are unique stands/shelf’s that have been specifically designed to promote and advertise the key features of that brand or special promotion. These POSM’s enable brands to showcase their products in a visually interesting and impact-full way. For one such client, they were looking to optimise the POSM elements to…

Shelf tests can be a pain to setup, this is done normally by editing complex data structure or filling in extensive excel sheets that are then interpreted by the programming company. The use of shelf tests for examining the new packaging concept performance is a long standing method, used by…

Development of packaging is a process that takes months if not years. The process can be a complicated and sensitive process, especially when working on an established brand that is in need of a refresh. Throughout the process, companies look to improve the packaging design or form to improve the…