In the world of market research, shopper labs are a valuable tool for gaining insights into consumer behaviour and preferences. Traditionally, these labs have been physical mock-ups of a supermarket, but with the advancements in technology, digital virtual shopper labs are becoming increasingly popular. …

Packaging plays a crucial role in the success of a product, and understanding consumer preferences is essential for creating effective packaging that stands out on the shelves. Conjoint analysis is a powerful tool for understanding consumer preferences and making informed decisions about product design and pricing. …

What is keeping brand managers awake at night? Private labels are not new in the market. Due to high inflationary pressure and lower consumer spending power, private labels are posing a serious threat to established brands due to cheaper prices. In some cases, customers are attracted to try private label…

Create a unique survey experience that will bring a new dimension to any survey in any market. Building customised integrations and 3D activities that will have respondents immersed in the research and engaged more than ever. Why the new platform in a sea of Survey platforms? While we call this a new survey platform. It is actually much more than…

Been a while since we made an update on our progress with the shelf builder platform: We have made hundreds of improvements and fixes. …

Not quite a title that would make sense to many none Market Researchers! Do you use Sawtooth? and have you build conjoint shelfs with it before? If so, then read on. We will look at how you can create better research stimulus that will be far superior to any other…

As you probably have experienced. Creating Virtual Shelfs can be a quite the challenge. The problem! Current solutions for creating virtual shelf simulations are many: Costly with prices ranging in the 10s of thousands in some cases Time to setup takes weeks Revisions are fraught with difficulties as client and stakeholders battle…

How to develop and Concept test packaging ideas using the online concept test application. Working on concept development in packaging research, brands and agencies alike, can utilise online evaluation platform, to gather critical feedback about aspects of the design and its features. The problem a number of brands / agencies…

The aim of this article is to help in understand how to use 3D technology for improving the radially speeding up the concept development process. Virtual Prototyping is now made possible online, and not restricted to expensive custom applications. …