Virtual Prototype advantages over Physical packaging prototypes

How do companies reduce the risk and errors when creating and testing Prototypes of packaging (CPG).

Package Prototyping is the catalyst for companies, that provides a healthy fertile ground for discussion and decision making. It drives efficiency and helps companies minimise and avoid hurdles and mistakes that will otherwise slowdown the process of packaging development, and thus costing both money and time.

The big draw back with Physical prototyping is the labour-intensive nature of it, printing, building, assembling and physically shipping it takes days. All this coordination and manual process makes for an expensive test for a single product/package.

While physical prototyping is the typical process for most, a digital alternative can be used that would complement the physical packaging development process if not replace it.

Virtual Alternative for Packaging Prototyping and Development

ConceptSauce develops technology for 3D Virtualisation and Immersion. Amongst the tool sets developed, is an online 3D Planogram builder and a 3D Co-Creation Platform called

Prototyping and packaging design using “virtual reality” enables clients to test concepts and ideas quickly individually and/or in a store environment using the 3D virtual shelf planogram.

With the 3D Co-Creation platform ConceptMesh, enables clients to work globally across different working teams on packaging concepts. This streamlines the product development cycle and provides a central place and library of products for future developments.

These set of online tools help companies save money and time, from the early stage product development cycle and co-creation to concept testing in Market Research.

Business Opportunities

In one of the resent examples: a client based out of New York, USA. Wanted to showcase their product range and some newly developed ones to a number of buyers. The 3D Planogram builder was used to create a 3D Virtual Shelf that was then filled of both hanging items as well as stackable boxed ones.

The client was able to updated the packaging designs on the fly while the buyer was able to see the updates by simply refreshing a web link.

This speed of deployment and iterations allowed both parties to work quickly and effectively together. The buyer was able to see clearly the current product range and its effectiveness on the Shopper Shelf.

Store Shelf simulation

Using ConceptSauce 3D Planogram platform, Clients can add multiple products, 3D or 2D on virtual shelf’s, displays and fixtures. These products can be new Concepts and Packaging ideas as well as competitor ones. Allowing the client to test the products effectiveness on the Shopping Shelf, as well as taking this into Market research field studies or Eye Tracking exercises.

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3D technology service provider. Creating 3D virtual shopping stores, 3D animations, concept visualization and realtime online tools

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