Great write up Jessi Hempel!
I think that you are spot on calling it the new operating system. We are excited to start working voice in to our experiences at Cremalab. We have an Echo at the office, and a Google home at … home. Both are brilliant though I think that Google has the upper hand on that smooth natural experience. It tends to get a little less confused considering that everything can be turned into a search. Whats amazing is how much less I look at my phone. This is the next tipping point in my opinion. Hoping that we can serve our clients creating chatbots, AI, and voice as we move into 2017!