

Product Manager, learning to learn, about customer empathy, what are the diff ways to get closer to the customer ?
Above all, you need to go deep into understanding who your customers are early on, because that’s how you’ll know what to implement into your product and where to take it next. Doing the research and the hard work is the only way to keep your product relevant in the market.
But if you wan’t to build the next $1B+ SaaS app, you have to remember to constantly evolve on top of your product. Don’t build around any one single feature that the competition can rip out. Alternatively, make that one single feature so deeply integrated into everyone else’s product that it’s pointless for anyone else to copycat it.